Provision Heights

Branding, Packaging, Advertising

Inspired by the craft beer movement, Provision Heights is a fictional Midwestern microbrewery that focuses on making a wide range of complex and worthwhile beers from the simple, traditional ingredients of hops, barley, yeast and water. This focus on craftsmanship is communicated through the metaphor of crops (representing both the brewing ingredients and the creative process that goes into the beer) as seen from a bird's eye view.

A guerrilla advertising campaign was devised which would put ads on the tops of buses, sidewalks, and other urban elements, emphasizing the bird's eye view idea to viewers in high-rise buildings above.

Provision Heights
Provision Heights
Provision Heights
Provision Heights